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I think less navigation is more control. Less options get you faster to the shopping cart...eactly where you want your customer to go. It isnt how clever or extensive we can make a website...its how user friendly and fast we can get to the ask to buy and close the deal. You might have 20 good designs but generally there are a few that really stand out...make those the game and rotate your designs periodically....thats what makes coming back to a website interesting...new content.
 
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