Whew, that is alot of fading. What fabric blend are you using, and what brand of shirt?
Sometimes fibrillation can cause what will *appear* as a fade, but really isn't a true fade. One way to check if you have true color loss or fibrillation is to repress the washed shirt. From what I understand, if a shirt is suffering from fibrillation, once repressed, the colors are rejuvenated. One wash and dry is early for fibrillation, but I have had it show up on one or two right away... and get progressively worse from there.
As far as color loss, when I read the title to come in here, the answer on my mind was "None."... that is why seeing your color loss is weird. That is definitely not normal. If you used Ironall, haha, then I could understand that, I've seen it.
I switched to the JPSS specifically to be able to use whatever shirt I want and not suffer any color loss. I've used Durabrite ink and Canon regular photographic dye ink with JPSS, and did not have any fading - even with the dye shirts. So I started bleaching them. Still no color loss on either.
Your ink and paper should be fine, and in my testing, I learned that the shirt plays *just as big a factor* in the end results as the paper and ink themselves.
I tested about 12 shirts, Hanes, FOTL, Jerzees, Anvil, Gildans, and maybe another, I tested both the 100cottons and 5050's looking for the best looking shirts after wash tests, and the shirts were all over the board, that was using the same ink, same paper, same press, same washer, detergent, dryer and they were all washed and dried together.
It was an eyeful as to how important the shirt is to the overall process.
I do use the 50/50 blends, I tend to avoid the 100 cottons due to the fibrillation and wrinkles. The 50/50's always look nice, and I don't get any extra shrinkage out of them. (Even preshrunk cottons can suffer a little extra shrinkage, and it doesn't look nice in the image area.)
Here is a thread with pics of the bleached shirts for you to see the before wash and after about a dozen washes, alot of them in one cup of bleach:
http://www.t-shirtforums.com/heat-press-heat-transfers/t47868.html
I agree with Luis that stretching the shirt after a hot peel and repressing seems to set the polymer further into the fibers. I also stretch the shirt prior to pressing, before I prepress to remove the moisture. I feel that opens the weave for it to accept the polymer, also increasing it's ability to embed into the fibers.
I think that Luis also does the stretch the shirt prior to the prepress, isn't that right, Luis?