I don't know what kind of a heat press you have, but if it doesn't have digital pressure adjustments the following will give you good pressure:
Light pressure - close and lock press with one or two fingers
Medium pressure - close and lock press with one hand and a little elbow grease
Heavy pressure - close and lock press with two hands and a lot of elbow grease
Now put a clean shirt on the press and heat the press to 350°F. Pre-press at 350°F for 5-10 seconds with medium pressure to remove any moisture. Let the shirt cool. Next place the design face down (make sure it's mirrored) on the shirt and place a sheet of kraft paper, parchment paper, or clean copy paper on top of that. Now with medium to heavy pressure, press for 30 seconds at 350°F. Peel right away. Next gently stretch the fabric and put shirt back on press. Cover with parchment paper and press at 350°F with medium to heavy pressure for 5 seconds more. And that should give you perfect results. If you're still having issues you might have a bad batch of paper.
Light pressure - close and lock press with one or two fingers
Medium pressure - close and lock press with one hand and a little elbow grease
Heavy pressure - close and lock press with two hands and a lot of elbow grease
Now put a clean shirt on the press and heat the press to 350°F. Pre-press at 350°F for 5-10 seconds with medium pressure to remove any moisture. Let the shirt cool. Next place the design face down (make sure it's mirrored) on the shirt and place a sheet of kraft paper, parchment paper, or clean copy paper on top of that. Now with medium to heavy pressure, press for 30 seconds at 350°F. Peel right away. Next gently stretch the fabric and put shirt back on press. Cover with parchment paper and press at 350°F with medium to heavy pressure for 5 seconds more. And that should give you perfect results. If you're still having issues you might have a bad batch of paper.