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Is it really possible to make a living selling novelty t-shirts over the web?

341 Views 10 Replies 5 Participants Last post by  MikeJMele
Is it possible to make a living selling novelty tees on the web, or is it best just to consider this a hobby? I opened my first store through Spreadshirt on the 2nd of this month and have been promoting the heck out of it (Twitter, Facebook, etc.), while I'm generating traffic to the site, I'm not getting any sales. Is this common, or are there people/shops here that are making a living by doing this? Any help and/or advice would be greatly appreciated.

Thank you for your time,

Michael

http://humptydumptees.spreadshirt.com/
http://theplayground.spreadshirt.com/
http://therainbowroom.spreadshirt.com/
http://nursesstation.spreadshirt.com/
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I opened my first store through Spreadshirt on the 2nd of this month and have been promoting the heck out of it (Twitter, Facebook, etc.), while I'm generating traffic to the site, I'm not getting any sales.
2 months? It can take over a year to build up the right audience, build your brand, get the right traffic, build consumer trust, keep a steady amount of sales and repeat buyers.

Even then, I don't think people will necessarily make a living off of selling t-shirts online by using only free marketing methods.

So, to answer your question: yes, it *is* possible to make a living from selling funny t-shirts online.

No, it's not *easy* or *common* to do so. It takes extraordinary designs coupled with extraordinary marketing and advertising. Throw in some time, luck, and relentless work ethic, and you seriously increase your chances :)

Your lack of sales could come from any number of issues. Not the right designs, not reaching the right people, not compelling people enough to buy.

I'd suggest reading through some of the many marketing tips that members have shared here to get some ideas of how to get your t-shirts in front of more interested buyers.

marketing tips related topics at T-Shirt Forums

http://www.t-shirtforums.com/t-shirt-marketing/t20419.html

T-Shirt Marketing - T-Shirt Forums

Looking at your actual t-shirts, I would say that the lack of sales could be due to the fact that many of the designs that are there aren't orignal (spongebob graphics, sayings that have been sold on other sites, etc). So if buyers see that, they may be turned off knowing that they have seen most of your designs already in other places. They may feel that you aren't offering anything new to grab their attention (or motivate them to open their wallets)
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If it's not possible then I've wasted alot of time and money building my company!
I think it's what you put into it. If you want to make a living off it then your site needs to be professional and your product needs to be quality. When I look at your site I see a very amatuer "free" site and don't think you would make enough off that. There is no brand. I think if you want to make a living-good living- then you have to build a brand and THEN promote the way you have been promoting. Your mock ups just look like you spent all of 5 minutes uploading some catchy sayings and then you are hoping people will buy.. if you want people to buy then you need to get serious and spend the money for a real website, real shirts and inventory and then put real money into marketing. Otherwise you will probably get 1-3 sales a year and if that is ok with you then by all means your site is adequate. But it seems like you are hungry for more. It takes money to make money. Save up and get a domain, get a site and start building. If you put in your due diligence, you will be rewarded. But thinking you can do what you did and make a living off it, is ill advised. If you could do that, then EVERYONE would be doing it. I've got a TON of whimisical sayings but I know that no one I know would purchase from me if my site looked liked the ones you posted. Find a site you like and then emulate that site.
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@Rodney/GN thank you both for taking the time to repond to my question and for offering some positive insight and useful feedback.

I am starting from square one, unfortunatly, I have no money to invest, or I would have already done so. I am trying to generate some capital so I can invest in the business, make it more professional looking and hopefully more profitable.

I know everything takes time, but when your backs up against the wall you sometimes get a little impatient. I'm not looking for a get rich quick scheme, I am willing to pay my dues and bust my butt to make something of myself.

I'm not about brands, I'm about off-the-wall nonsense that makes people laugh and in turn feel good about themselves. I know my humor may not be for everyone, and I also know some ideas I have on my site have been done before, but I do believe there is a market for it....I just have to find it.

Thanks again, I really appreciate it and respect what you had to say.

Michael
Take their criticisms positively and don't get discouraged! Learn from those that have "been there done that" and move forward.

Things I would do:

1) Get your own domain and site hosting. Consolidate all designs into one site.

2) Continue you social marketing... don't let up!!!!

3) When developing your site first focus on usability. The user experience should be tops on your list. Are things easy to find and purchase? How many clicks to a conversion?... that kind of thing. Second should be the "look and feel" of the site (your brand). SOOOOO many people get these two backwards.

4) Do as GN suggested... find a site you think is killer, a leader in the space, and emulate it. There is much to be learned from your competitors.

4a) Make sure you are competitive. You prices seem on the high side for what you are offering.

5) Continue you social marketing... don't let up!!!!

6) Be prepared to wait it out. It can take well over a year to get any real love from Google or the other search engines. Organic clicks are earn.

6) Continue you social marketing... don't let up!!!!

7) Make your designs "look" more original. Make them appear to be unique. I know that's vague but it can be done. Use your (or someone else's) imagination :)

8) Continue you social marketing... don't let up!!!!

9) At this point you need to start testing the PPC waters. Please do your research here. The learning curve can be quite steep and expensive.

There are really so many other things you can do, and those will come to you over time, but it would be very difficult to cover them all in one post.

Good luck and don't give up!
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@wrlalot thank you very much for the helpful advice, I really appreciate it.

It takes a lot for me to give up, I plan on pressing forward and making something out of this...even if it kills me.

I'm brand new to this whole thing, so I know I still have a ton to learn, and I'm thankful for people like you (and GN/Rodney) who take the time to share your wisdom and experiences with me.

What do you think is a fair price point, what is the average in your opinion?

Also, the only reason why I have different sites is because they are targeted at specific groups, so with that in mind, do you still think I should just incorporate them all into one site?

Thank you again for your time and advice.

Michael

P.S. I will for sure continue social marketing... and won't let up!!!!
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My thoughts on one site verses many is based off of personal experience, others may have a different opinion.

1) Multiple sites can be difficult to manage once things get rolling, trust me on this one. Now, if you had a team of programmers I might consider multiple sites but for a one person show I wouldn't.

2) All sites sell t-shirts and are closely related even thought the subjects might be different. There is absolutely no reason that you can't target different area of your site to a specific target audience, from a SEO standpoint. Content is king. Adding unique content per category will drive organic traffic to specific landing pages in that category when built correctly.

Web sites are never complete and always in a state of freshness. Search engines like unique content and freshness. I would suggest you spend some time on webmasterworld.com or other similar sites and bone up on the subject of SEO. Be careful of information overload though :)
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@wrkalot thanks again for the information.

I am going to take your advice and try to combine the sites, avoiding the hassle of trying to handle and manage more than one site at a time.

I'm also going to look into webmasterworld.com and learn as much as I can from the resources available there.

You've been very helpful and informative, I really appreciate it.

Have a great day.

Michael
I'll also recommend you to do a part time job and sell more products on line to go through the first year or the low seasons. It takes time to generate customers. It took me almost a year to make enough profit for living. Good luck!


@wrkalot thanks again for the information.

I am going to take your advice and try to combine the sites, avoiding the hassle of trying to handle and manage more than one site at a time.

I'm also going to look into webmasterworld.com and learn as much as I can from the resources available there.

You've been very helpful and informative, I really appreciate it.

Have a great day.

Michael
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@DaisyK thank you very much for the advice and kind words. I am currently working on top of doing this, I was just hoping it was possible to only do this, but only time will tell. Have a great day and thanks again for the advice.

Michael
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