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Is it safe to you use your brand name while its being trademarked and is not registered yet? Is there anyway to expedite the registration process?
 

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Is it safe to you use your brand name while its being trademarked and is not registered yet?
What do you mean by safe?

You can go ahead and use the mark in commerce. In fact, you are going to have to provide proof of use before your mark can be officially registered.

Just make sure the mark is not already owned or being used by someone else. If you start investing money towards this brand name, then find out it is already owned, you could be risking losing that investment if you cannot use the name.

Is there anyway to expedite the registration process?
As far as I know, it typically takes 13-18 months to complete the process. I've seen some legal services offer expedited service, but they charge a lot for it. So I guess it depends on whether you want to pay big bucks.
 
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