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The "socially conscious" issue is interesting. Has anyone seen any kind of hard data/polls/stats out there that speaks to whether that component influences buying habits? It'd be great to see a break-down of that according to demographic.

The definition of that term is open to interpretation as well. There's a great argument that the so-called sweatshops of the third world are only negative from a western point of view, but are actually very welcome in those societies. Anyway, I'll shut up now.
 
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