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Our company does have something like this letter, but it’s rather short – half a page, not longer. It contains basic information about the company and contacts. It’s much easier to send this template to everyone than to write the same things repeatedly.
I, as a secretary, have to send it to all potential customers and make sure it looks good. I mostly use a free cover letter template google docs to make this letter look like a real document. It attracts people’s attention and is more likely to read it. The whole point behind editing your documents and letters is to make them more readable and appealing to the reader.
 
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