I started a Skate clothing company to let my son make some designs (14yrs old) with suppliers and help from the local skate shop, his friends at the skate park bought shirts but how do I approach retailers and what is standard pricing for retail markets or should I try to start out on a consignment basis with a retailer I know. I don't have any of the vernacular for this aspect of the business. The shop owner who helped my start, wants us to broaden the product base to do a "launch" and the other skate shops are stoked about carrying a line designed and marketed by a 14 year old skater and want his pitch, this is a learning experience for both of us. I just don't know how the numbers game works in retail, and I gotta sell more of the first run before we can expand the base any more. Any suggestion?