Thanks for the link. Very interesting read. The comments about narrow-niche and longevity in the article are particularly intriguing.
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It's possible that he does a lot of tradeshows, gets word of mouth from there. Maybe offline advertising to build the brand.
It would be neat if he joined the forum and shared some of his tips for success
Yea, I think we should recruit him...That would be awesome to have him on here. He's an even bigger star than you Rodney
That's essentially what he did. Johnny Cupcakes was somewhat cool, but not really big enough to justify his Newbury St address. He did it anyway, and the mere fact that he was there justified him being thereVtec44 said:
I don't know how he got his store on Newbury St. in the first place, but it is the #1 street for shopping, strolling, and people watching in all of Boston. There are a lot of high end Armani places, as well as hipper individual boutiques, lots of sidewalk cafes, fancy restaurants, beautiful fashionable girls always walking around (WITH daddy's credit card). It is very high trafffic, hip (in the wealthy sense) and extremely high profile. The street is packed all day long and well into the night, and it's packed with people who are actively spending money. Once there all the people that you WANT to see you WILL see you and spread the word. You're pretty much automatically hip and known if you're on that street. He must have made a TON of money beforehand to get a store there. I have no doubt that if some donor paid for me to have a storefront there, I could make an absolute mint.
I'd sell my liver to get a spot there! LOL
James, I'm afraid that's probably not enough.Vtec44 said:I'd sell my liver to get a spot there! LOL
I don't think he did. I mean sure he was doing well, but not that well. I think more than anything he had the kind of business plan that makes a bank pay attention. I imagine lots of comparisons to Paul Frank were madeSwing Easy said:
According to the WSJ he only made $53,500 in 2004, and in 2005 his expenses exceeded his sales.
That said, the growth is pretty considerable for a two to three year period, so I can see why an investor would take notice.
I can always try (and do). Usually the folks are gung ho about it at first, but then they back off. Maybe for fear of sharing too much with the (potential) competition?
I'll keep trying to get decent interviews though
Lots of times, folks just find us and end up joining and sharing (which is very cool as well).1 - 20 of 36 Posts
