Thanks for the link. Very interesting read. The comments about narrow-niche and longevity in the article are particularly intriguing.
It's possible that he does a lot of tradeshows, gets word of mouth from there. Maybe offline advertising to build the brand.I am most curious about the way he gets the word out about himself.
Now that's great marketing strategy, making your brand a lot bigger than it is and creating a trend.jdr8271 said:Im actually disapointed after reading that article, that johnny cupcakes isnt as successfull as I though. His projected sales at 1.2 million is much lower than I thought especially with his high prices.
Yea, I think we should recruit him...That would be awesome to have him on here. He's an even bigger star than you RodneyIt's possible that he does a lot of tradeshows, gets word of mouth from there. Maybe offline advertising to build the brand.
It would be neat if he joined the forum and shared some of his tips for success
That's essentially what he did. Johnny Cupcakes was somewhat cool, but not really big enough to justify his Newbury St address. He did it anyway, and the mere fact that he was there justified him being thereVtec44 said:Now that's great marketing strategy, making your brand a lot bigger than it is and creating a trend.
James, I'm afraid that's probably not enough.Vtec44 said:I'd sell my liver to get a spot there! LOL
I don't think he did. I mean sure he was doing well, but not that well. I think more than anything he had the kind of business plan that makes a bank pay attention. I imagine lots of comparisons to Paul Frank were madeSwing Easy said:He must have made a TON of money beforehand to get a store there.
I can always try (and do). Usually the folks are gung ho about it at first, but then they back off. Maybe for fear of sharing too much with the (potential) competition?Rodney...any possibility of wangling an interview with him?