My target market would be urban styles, but a little more upscale urban. I see alot of the baggy trends coming to an end.. I would say if you were going to build your brand on this type of shirt. Using it for most of your "general" orders,outside of the custom stuff!
I personally think relaxed fits are here to stay. Especially in more urban, upscale lines.
I guess it depends on what you mean by urban. Some people think urban as in "hip hop" geared lines like Rocawear, FUBU, Sean Jean, Phat Pharm, etc. That is definitely more geared towards more relaxed styles.
Other people think "Urban" is like city life/counter culture type brands like LRG, Obey, Affliction, Ed Hardy.
Some of those use fashion fitted/slimmer styles, some used more relaxed styles. Some mix it up within their brand.
So it depends on what YOU want and how you see your brand.
If I started a brand today and I was going for the high end, boutique shop, $30+ retail price tees, I'd probably use Bare Apparel because of their cool specialty washes.
If I started brand today that was for a bit more of a general audience, I would use Alstyle 1701.
If I was going in between those two, I'd probably pick Article1.