I take it is a rural town. Folksy.. Dog lovers, horses, nothing urban.. ladies buy cute things , flowers, kids like kittens and puppies.. mommy, mommy buy this cute little kitten shirt, please please.. ka-ching.. might try some fantasy designs for teens.. 10000 people.. couple of hundred shirts but make sure you get some ladies cut and youth sizes. Did a Blues festival and had 180 shirts sold 90 % but they had the blues festival info on them. ladies kept coming up and asking for sleeveless tees baby doll tees. But you said fall so those may be a little for warmer weather.