[DCrockett]

Is there any data out there that shows having a model wear your product in a product image leads to high conversions than having just a blank t-shirt as your product image?

For men, gap just has regular t-shirt images:
Shop clothes for women, men, maternity, baby, and kids | Gap

But for women they have models:
Shop clothes for women, men, maternity, baby, and kids | Gap

Then you have sites like threadless that use models for men and women.

Any thoughts?

 

[splathead]

Women are more into how the garment will look on them. Guys don't really care that much, they are going for the design. It's nice to have models to give everyone an idea on fit, but it's easier and less expensive to not use them.

 

[TeesForChange]

I read somewhere (although I don't remember where) that if you show the shirt on a model, but crop out the model's face, then that has the highest conversion rate for women's clothing.