Why is that? So people immediately encounter a product to purchase? (or immediately encounter the kind of thing they clicked through for?)Rodney said:If you are doing a link based ad (adwords, banner ads, etc), you will want to link as deep into your cafepress store as possible.
I ask because I can think of a few reasons not to do that (the overrated yet relevant SEO, people seeing the whole picture before being pushed to buy, giving a more general picture so there's less risk of them not buying that particular shirt), but can also see why it would have its advantages.
Why do you prefer deep linking?