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Scott Fresner's book is fantastic. There's not a ton in it you couldn't find online, but I think it's handy to have it all printed in one place. And also you don't have difference of opinions and people talking out of their *** that you run into from time to time. I reference it often. There is a section on marketing, and some bits on heat transfers.

I would buy the book to get the process down, then any problems that arise, hit the forums.

Screen printing has been essentially the same process since emulsion was invented, so any book you find on serigraphy won't tell you anything outdated as far as the process goes.
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