Pricing is one of the most difficult aspects of business. You are too low, you don't make money, you are too high, you don't get the job. I would build a price compared to overall competition in your area. I was never the lowest, nor was I the highest. I priced according to overhead plus profit. In reference to the title of the thread, I wouldn't price it because you are a "little man shop", if you do, you will always be a "little man shop". Price it for growth. Working out of your home can be challenging, but offer free delivery in your area, in other words, go to them so they don't have to go to you. It's a value added service that people/companies will appreciate.