Joined
·
4,310 Posts
And this is the problem....What really makes this bad is the DTG printers who are losing money by quoting super low prices at high volumes. They are poisoning the marketplace by giving a false idea of what these shirts are worth. They eventually go out of business, but the barrier to entry on DTG is low enough that new entrepreneurs who cannot do math just keep getting machines and making the same mistakes. It's a frustration, to be sure.
Unfortunately, the way people think is, to get the job, drop your price. So businesses compete on pricing, whereas this type of printing, to do 5 shirts takes the same amount of time per shirt as 50. So even though pricing does need to go down with volume, printers end up gouging the market thinking and dropping prices much more than necessary.