[paruhdice]

Hello I recently visited an H&M clothing store. And the quality of their printed shirts was just awesome. The print had a very premium feel and texture, very solid. It is as if you were to take a sewing needle and want it to pass directly through the shirt, you would have to apply a decent amount of force. I don't suspect that it is DTG due to the thickness of the print. But what could it be? Heat press vinyl, but its not glossy? Some type of raised screen printing? Or maybe layered screen printing? I don't know, its just thick and nice? Some assistance would be highly appreciated, thanks.

Below are the EXACT shirts I am referring to. Thanks in advance!

 

[ernti]

this shirt looks like it's a very simple 2 colour vinyl design.

 

[dhraom]

But i dont think HM use textile vinyl for the shirt design

 

[20vK]

But i dont think HM use textile vinyl for the shirt design

Why not?

Check out the transparent outline on performance sportswear items like from Nike.

Could be a textured ink through a low mesh screen.

 

[ernti]

why not? all major brands and chainstores use vinyl

 

[jgabby]

I bet it is opaque water based.

Most overseas printers use water base, and most of the time print before sewing.

 

[paruhdice]

Here are some other shirts by H&M that I suspect are created using the same process. Very thick and firm print. A slight raised rubbery texture...but very slight you know...almost not. .

Like the tentacle on the octopus has more ink on the suction cups. Which confuses me even more.. Its like several different processes are being used. Any idea on what those could be?

 

[purevinyl]

Like the tentacle on the octopus has more ink on the suction cups. Which confuses me even more.. Its like several different processes are being used. Any idea on what those could be?

dont mean to be rude but am i totally blind or cant i actually see an octupus?

 

[paruhdice]

you are totally right.. My bad here is the a link to the page...

H&M Kids Shirt with Ocotpus

 

[binkspot]

Looks like screened with silicone ink and some other specialty inks

 

[purevinyl]

pretty sure the octopus is plastisol screenprinted with the suction cups printed in puff ink, could be wrong though!

 

[ernti]

...and the retail is 4.95...

 

[purevinyl]

Bearing in mind of this one design H&M probably have had over 5,000 printed in various sizes, I wouldn't be far wrong saying 10,000 in all honesty that's of just one design, probably cost them less then $1.50 per tee to make, in my eyes that's a good amount of profit for an organisation like that!