Ah, where are the days when the Internet was young and you could get your site on page 1 on each of the many popular search engines? Today, there are two and half relevant search engines and millions more sites, all trying to get to page one.
And you wonder why it's so hard to drive traffic to your site?
Today's reality is sobering. Now you need money—lots of it—to make a difference on the search engines. Pay-per-click is really the only option if you want substantial, immediate traffic to your site. But how long will it take you before you are defeated by the system?
Say you're on page four, paying 25 cents a click. By the time the surfer gets to your site, he or she has already been presented with sixty (!) links. Their head is spinning by the time they get to your ad. What are the chances they'll buy YOUR stuff after seeing so much similar stuff? That's IF they get to page four.
So you decide to spend more per click. You spend twice as much and get twice as much traffic or more. Now you're spending exponentially more money to be on page two, because your clicks cost more and your traffic has mushroomed.
So now PERHAPS you'll get an order or two. But have you really covered the costs of acquiring these sales? Doubtful. Before you know it, you get sucked into paying even more per traffic, because it's like drugs: The more you get, the more you want. Now you're spending thousands of dollars and wonder what the @#$% has happened and how you got into this mess.
So, you see, just putting up a site and designing T-shirts does not a business make. Competition is fierce in EVERY field you get into and in T-shirts it is probably more so, because the barrier to entry is low.
So what are your options? Get FREE traffic. How are you going to do that?
I don't have answers for everything, but you've got your work cut out for you.
Happy selling!
And you wonder why it's so hard to drive traffic to your site?
Today's reality is sobering. Now you need money—lots of it—to make a difference on the search engines. Pay-per-click is really the only option if you want substantial, immediate traffic to your site. But how long will it take you before you are defeated by the system?
Say you're on page four, paying 25 cents a click. By the time the surfer gets to your site, he or she has already been presented with sixty (!) links. Their head is spinning by the time they get to your ad. What are the chances they'll buy YOUR stuff after seeing so much similar stuff? That's IF they get to page four.
So you decide to spend more per click. You spend twice as much and get twice as much traffic or more. Now you're spending exponentially more money to be on page two, because your clicks cost more and your traffic has mushroomed.
So now PERHAPS you'll get an order or two. But have you really covered the costs of acquiring these sales? Doubtful. Before you know it, you get sucked into paying even more per traffic, because it's like drugs: The more you get, the more you want. Now you're spending thousands of dollars and wonder what the @#$% has happened and how you got into this mess.
So, you see, just putting up a site and designing T-shirts does not a business make. Competition is fierce in EVERY field you get into and in T-shirts it is probably more so, because the barrier to entry is low.
So what are your options? Get FREE traffic. How are you going to do that?
I don't have answers for everything, but you've got your work cut out for you.
Happy selling!
