Well, as you say, it depends to some extent on who your target is.
Some styles I sell online at retail:
NextLevel 3600/3900 ringspun cotton crewneck $22.95
NL 6730 tri-blend scoopneck $26.95
NL 6051 tri-blend raglan $28.95
My screen prints are water base, and targeted at various niches in terms of subject matter. Most combine text and art, some are art only. None are only text.
I set those MSRP prices with wholesaling in mind, so eventually I intend to sell at half that price to boutiques, and the like.
There are places that sell printed shirts for $6. You can't win on price. I try to offer designs that strongly resonate with a target niche as well as quality that justifies the price. But it depends on what you are selling and to whom.
Selling online depends a lot on people actively searching/Googling keywords that overlap with what you have on offer. For example, not that long ago, a LOT of shirts were sold for/against the various presidential candidates. I have many designs that no one will ever find via a search, because they would never think to search for such a thing ... but they might like it if they saw it. So selling at events does have that advantage, as does selling into brick-n-mortar shops. Else, how much advertising can you afford to do to push your product toward people, and how good are you at that? I, apparently, am not very good at that
If you are using good quality shirts, ringspun etc, I would charge more than you are. If you are using Gildan, or whatever, perhaps mid teens. You can get ringspun NL for under $3 everyday price. When people can actually touch before buying, a nice feeling shirt is probably better marketing than a lower price ... but it does depend what the design is and who is buying.
Just my POV. I certainly don't have this all figured out
Some styles I sell online at retail:
NextLevel 3600/3900 ringspun cotton crewneck $22.95
NL 6730 tri-blend scoopneck $26.95
NL 6051 tri-blend raglan $28.95
My screen prints are water base, and targeted at various niches in terms of subject matter. Most combine text and art, some are art only. None are only text.
I set those MSRP prices with wholesaling in mind, so eventually I intend to sell at half that price to boutiques, and the like.
There are places that sell printed shirts for $6. You can't win on price. I try to offer designs that strongly resonate with a target niche as well as quality that justifies the price. But it depends on what you are selling and to whom.
Selling online depends a lot on people actively searching/Googling keywords that overlap with what you have on offer. For example, not that long ago, a LOT of shirts were sold for/against the various presidential candidates. I have many designs that no one will ever find via a search, because they would never think to search for such a thing ... but they might like it if they saw it. So selling at events does have that advantage, as does selling into brick-n-mortar shops. Else, how much advertising can you afford to do to push your product toward people, and how good are you at that? I, apparently, am not very good at that
If you are using good quality shirts, ringspun etc, I would charge more than you are. If you are using Gildan, or whatever, perhaps mid teens. You can get ringspun NL for under $3 everyday price. When people can actually touch before buying, a nice feeling shirt is probably better marketing than a lower price ... but it does depend what the design is and who is buying.
Just my POV. I certainly don't have this all figured out
