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i charge $15/$18 regularly, am i to decrease for retail?
Do you mean decrease for selling wholesale to the mall shop owner?

Yes, when selling wholesale to a store that is going to sell retail to end customers, you will need to descrease the price.

Here are some threads that might help:
http://www.t-shirtforums.com/showthread.php?t=4780&highlight=wholesale+pricing

http://www.t-shirtforums.com/showthread.php?t=3855&highlight=wholesale+pricing

http://www.t-shirtforums.com/showthread.php?t=2381&highlight=wholesale+pricing
 
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