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You can start w/ one shirt. It's just the odds are decreased in a shopper liking the shirt or not, but you can sell a lot of one popular design or idea.

A guy I print for sold over 1200 shirts at NASCAR last weekend in the parking lot. All the same design. Just finished printed him another 2000 for next weekends race in Vegas.
 

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I started with one design and after it sold, I reprinted and added another design. And another and so on.

CHL is right though. Customers like *choice*. So even though they liked the one design, I got emails all the time asking if I had more designs. Some people won't buy if they feel like their choices are too limited, but you can still get sales if your one design in compelling enough.

I think once you have 3-5 designs, people are more comfortable with their choices, although even if you have 20 designs, you still may get the occassional "wish you had more choices" email :)
 
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