I took a look and it looks as if the lid of the cake pan is imprinted. I guess it would be like anything else that is sublimatable...you would print your image using the sublimation ink onto the heat transfer paper. Tape the image to the pan lid & press on a flat press (with a even heating surface of course). Now I could be totally wrong, but you could always contact Johnson Plastics to find out if all else fails
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