[NoXid]

Personally, I prefer hoodies around 10oz. But I live in Portland, Oregon.
PorkChopHarry prefers the 7.2oz California Fleece from American Apparel. He lives in LA, CA.
But we each sell our lines all around the country, even around the world. So I'm thinking that our individual biases might not be the best measure of the overall hoodie market.

What, in your experience, is the weight people actually prefer?

If your market is geographically specific, please mention that, so we can consider your results in the context of your weather.


Yes, the obvious answer is to offer options. But hoodie blanks are expensive, so stocking two weight options is not an attractive idea (I print and sell my own line of designs, so need stock on hand for individual retail sales).

 

[PatWibble]

280/290g in the Uk ( 10 oz). I have some at 380g and 400g (14oz and 15oz)) that sell in the winter.

There is a very limited choice of lighter weight garments. Most of my customers think they are being stiffed with low grade junk when I show them the lighter stuff.

Why not offer the lighter garments in June - August only? Sell through the heavier weight in whatever sizes and colours you have left in the summer months.

 

[elcielo]

It could be that I'm too old to understand your terminology, but to me, a hoodie is either a zip-up or a pullover.

I live in a mild-winter climate. I have a heavyweight pullover hoodie that I wear when the temp is under 45 degrees F/ 7 degrees C. I have to wear it outside the whole time otherwise it's too warm. I don't wear it that often. If I wear a hoodie above that temp, I would want it to be a zip-up for ventilation. So if I were purchasing only one sweatshirt, I would get a heavyweight zip-up that might satisfy more people, though it may not be as fashionable as a pullover. I had a zip-up for several years that finally wore out. Meanwhile, my heavyweight pullover lives.

My vote....would be for the heavyweight zip-ups.

 

[NoXid]

...
My vote....would be for the heavyweight zip-ups.

That is what I wear myself, and I offer both zip and pullovers. Porkchop, by contrast, doesn't even offer a zip hoodie, or a heavy one

 

[NoXid]

280/290g in the Uk ( 10 oz). I have some at 380g and 400g (14oz and 15oz)) that sell in the winter.

There is a very limited choice of lighter weight garments. Most of my customers think they are being stiffed with low grade junk when I show them the lighter stuff.

Why not offer the lighter garments in June - August only? Sell through the heavier weight in whatever sizes and colours you have left in the summer months.

15oz ... wow! I have not seen many options over 10oz, here.

Yes, that is how I personally feel about light hoodies
Even though the American Apparel one was a fine weave of 100% cotton, and on the expensive side.

It would be sort of a pain to update all my listings twice a year ... really want to avoid doing any more of that than I have to. Uhm, and I also sell into the Southern hemisphere, so inverse seasons

Thanks for the UK perspective.

 

[Stantse]

If you are targeting specific Geographic location, You may run a Facebook Ad Campaign with Poll. It will help you to get information regarding preference of people of different Geographic location.

 

[NoXid]

If you are targeting specific Geographic location, You may run a Facebook Ad Campaign with Poll. It will help you to get information regarding preference of people of different Geographic location.

I sell across the world. USA, Northern Europe, Southern Hemisphere. Hell, even across the USA is a very diverse climate. People in different places are going to have different preferences, for sure.

At this point, my tentative plan is to offer high quality 10oz in pullover and zip, and a cheaper 8oz in pullover

 

[binki]

American Giant has been been selling a heavyweight hoodie for $90 and doing well with it. I just purchased a heavyweight from SanMar. It is really comfortable. We sell all weights but 8oz is normal for us in SoCal.

 

[elcielo]

Binki, that $100 price tag, while steep, isn't too outrageous to me if it's the color and style you like. Many times over the years, I've paid attention to what people were wearing in the winter time here in stores like Target or a supermarket, and sometimes easily half the adults were in sweatshirts. I've long had this theory that we were "a sweatshirt people" in my neck of the woods (lowest daytime highs of 54F/12C). It's kind of a default casual daytime winter coat for people here, so paying a higher price strikes me as feasible. I just paid $59 for my new "winter coat".