I wouldn't consider a heat press a high quality print. Although it is economical and easy to start up. A good quality screen print just looks better and is by far more durable. A transfer has no texture and looks to flat and smooth for my taste. If you going to do transfers use the "HOT SPLIT" type, and use foils, this will give you a smooth satin finish and look like a sublimation type print, the foils will add diamention. Transfers are great for difficult areas and "spot" pressing where screen printing cannot easily reach. My suspicion is you will be screen printing and utilizing both after you realize why your designs do not look high end.