For those of you who don't know, I started a clothing company back in june/july that sells workout apparel. I am looking at menshealth.com to advertise but i want to use a few more places online and perhaps several different forms of advertising. Can you guys give me solid suggestions that have either worked for you or someone else in the past?
I would hold off on the Men's Health magazine advertising and instead spend that money on marketing your website online.
From what I've read here (and experienced myself), magazine ads don't convert very well. If you have a large marketing budget, and magazines is just part of the overall marketing pie, then by all means, add that slice in. But if you have a tighter marketing budget, I think you would get more effective advertising online where your potential customers can take a direct action (click and visit your website to buy).
For a health/gym related line I would suggest finding top ranked gym/health blogs/forums/newsletters in google. Contact those sites to see what type of advertising options they have available.
You may also be able to find smaller (but still popular) health sites to sponsor (like a contest or something) in exchange for exposure.
Once you get in the mindset of "getting your ads and products in front of your most targeted customer", the opportunities out there really start to fall into place.