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Links are the best (and cheapest) way to go. I think Google requires 200 inpound links to your site before they will even look at you.
There are many link exchange sites out there. I think the trick is to find web sites that are not direct competition with you. IE: if you sell soap, find web sites that sell gift baskets.........

I know that links has worked for us. I gave up trying to please the "search engine gods"

Hope this helps.
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