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As part of their "Conversion University" tips section of Google Analytics, Google is offering some great tips on how to better convert shoppers into buyers:

http://analytics.blogspot.com/2006/07/spotlight-on-conversion-university.html

Google Conversion University said:
Learn about marketing and content optimization and read web analytics tips from industry experts at Conversion University, the Google Analytics companion site.
Definitely worth checking out as you start your t-shirt site's marketing journey.
 
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