azzurro89
been there, done that
you care if when you spend money if you get something back
the very fact that you check email to see if you got a response, means that you are one in a million.
When you spend money you want to see a result.
there is a cycle with adwords in a month.
Like most things.
the thing to remember is the point of adwords is to create a click that creates a click, and then to create a contact.
to create clicks that don't create contacts is possibly a reason to see a psychiatrist.
Just adjust your expectations to a 30 day cycle. over the last 30 years i noticed i got more calls on friday than any other day. Why? I will bet that you can tell me.
Google adwords is about patience and tracking response. Work on a 30 day cycle, don't look for google to solve your business problems in a month.
If you read perry marshalls ultimate guide to google adwords he will tell you to differentiate between you and others in the field (usp), what makes you special, why they need to by now.
setup a way to know which clicks create contacts that contact you and give you a chance to sell, funnel your money into those clicks
I spent about $30 a month this year and picked up 5 customers. $360 a year to get $900 a year profit, not a lot, but if i don't disappoint over the next 5 years i will make $4500 for $360. Not a fortune, but if i can market each to bring me another customer. Nothing to sneeze at.
work on a 30 day cycle, track what works to bring you work, spend more on that.
don't look for google adwords to solve you problems.