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Hey I notice these threads are quite old...just curious to know if these Adwords tips a still relevant or is there some 08 tips out there I should know about?
Hey there, I've been using adwords for a couple of months now and have been tweaking the campaign almost daily. Tips, 1, 2, 4 and 5 are definitely still relevant. I am just about to start testing ad variations as suggested in tip 3. I have a low daily budget though just whilst I'm refining the campaign.
 

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Im trying to optimize our adwords. If you guys are making each keyword its own ad (or 4-5 keywords) do you overlap keywords at all or make sure you only use a specific keyword in a single ad and not in multiple ads?
I don't overlap keywords in multiple ads, just variations of the same keyword within one ad. It seems to generate the highest CTR, which google likes.
 
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