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I guess it would depend on what your main focus is; Building a brand or being an advertising platform. Not saying one is better or worse than the other.

Because the google ads list competitors, you lose shirt sales. Are you able to tell what sites your visitors are clicking to and if those sites compete with you?
 

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i would generally say that there should be no google ads if you wanna sell your own product. in your case it means your compatitors got the better offer. maybe work on that part first. if that does not work, stop to sell your shirts and enjoy to make money without work and do something else :) i guess you tried to remove the google ads and your sales did not went up.
 
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