Google ads vs. facebook?
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Facebook is good for targeting a niche. People who may not be looking to buy, but may buy when the see the product.
Google display is somewhat similar to facebook.
Google adwords is for targeting people already looking to buy, and do a google search.
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Bang for buck depends on market research and strategy.
Here are some basic examples
Adwords example 1: If you are targeting the keyword "t-shirts", you will be burning money.
Adwords example 2: If you are targeting the keyword "beer t-shirt", and you have 50 different beer t-shirts, you will be making money.
Facebook example 1:
If you advertise a funny bacon t-shirt to everyone living in California, you will be burning money.
Facebook example 2:
If you advertise a funny bacon t-shirt to everyone living in California, and interested in BBQ (group hobbies etc) you will be making money. A good idea is to have a few other funny designs in the same category/niche (stake, burger, hot-dog, etc).
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That is well put TABOB 
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Facebook has been my whole business. Every customer becomes a new friend, and then their friends see my work and then it goes on and on .
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That's a special case method for artistic people, or generally people whose niche is what they do. If you are Justin Bieber you will be selling thousands of shirts (as he does). If you are a YouTube with talent, then again you can sell t-shirts. Here is one I find funny https://www.youtube.com/user/msadaghd Many-many more methods to create your own niche.
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Having depth of product in the niche being targeted is why ads can work for larger companies while being a waste for smaller ones--there is just a lot more product to leverage the ad expense across that might click with the potential customer.
Outside of some on-platform advertising, it has been a bust for me, and I agree with Tabob's take on this (at least about what doesn't work, but I suspect he is right about what does work too). Unfortunately, my best developed niches are not avertisable, so I can't try what I think would work.
In another thread, Tabob said that advertising success, in part, requires, "knowing what to sell." Here is where most of us fail. We create our smart-a$$, pretty, offensive, art, our babies! And then try to get people to buy them. "Starving artist" is a cliche, but it is based on fact. You do not often hear the term "starving accountant." I'm still not sure how to bridge the difference (for myself). If it were just money, I could go back to the day job and get 401k matching and healthcare, as well as a lot more money.
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That's what I said here too... "market research and strategy".
Not an easy thing to do, and big companies are spending millions in market research (active and passive).
Also this:
is because of this
Within a marketplace, you provide the variety (AKA "depth of product") for others, and others are provide the variety for you. This also is why (in most cases) having a shop in a shopping center is more profitable than having a small isolated shop.
Advertising is not an easy thing to do, and this is why advice people to start with Ebay, Amazon, and Etsy. If you cannot sell there, you have no chance doing it on your own either.
Google ads, as well as Facebook ads both, have their own values and it depends on the business which will be better. If you are in E-commerce service it will be better if you do both facebook ads as well as google ads While you are having any business other than E-commerce it prefers Google ads.
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If you have created some awesome graphic, then, go to Facebook ads to display them.
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I read a thread on a webmaster forum a couple of days ago and they believe that a lot of small and medium business owners are using Facebook ads because they just can’t compete with larger companies for Google adwords. They were saying that a lot of new businesses don’t even think they need a web site and instead plan to do all their online marketing on social platforms. Of course they (webmasters) weren’t happy about this because this is one of the reasons why they’ve lost clients. Business evolves in cycles...
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People are using advertising on social platforms wrong. Rather than just selling stuff on facebook or whatever, they should be using it to promote their own online store, or integrate their store with facebook. If successful, they may not need facebook after a while.
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Surely these "new businesses" need to have an online shop to be able to sell. How they advertise is a totally different issue. Obviously the reason webmasters lose business, is not related to advertising, and does not belong in this thread.
As I have already explained with examples above, Facebook ads and google adwords are totally different types of advertising. Facebook ads cannot do what Adwords do and vice versa. There is of course a third type of advertising, the "display advertising" offered by the various display networks... but that's probably way too complicated for the average Joe.
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Google ad is worth it to get you site bumped to the top of your region. That way you can be above the top T-Shirt company in the city.
If you're from Atlanta, make sure your website comes up in the sponsored section of google when someone puts in "custom t-shirt atlanta". Facebook probably isn't as good as doing that.
If you're from Atlanta, make sure your website comes up in the sponsored section of google when someone puts in "custom t-shirt atlanta". Facebook probably isn't as good as doing that.
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If you looking to increase leads for your business then Google Ads is the best option available but if you are looking to increase your reach among clients and customers , then Facebook Ads is best among all social media platform.
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