I think Rodney knows movies better than t-shirts!
That was a nice little scene with Mr. Affleck.
Phillip, I took a look at the price sheet and there are some things that definitely need changing. Remember the "act as if":
There is a certain way retailers are accostumed to buying merchandise. If you are new, they normally don't want to do business because they know it will be hassle. You need to learn how to deal with them, so that they know that even though you are knew, you know what you are doing.
First of all, I wouldn't offer discounts based on volume. I would let wholesale be wholesale. If you are able to go down to $4.25 for 150 items and as high as $7 for 12, then I would go with a median and say "This is my wholesale price".
Also I wouldn't put a retail suggestion on a wholesale pricelist. If you want them to not sell your products past a certain price point, I think you can get to that in a contract. Don't scare them away by telling them what you suggest they sell at, before they are really interested in selling.
Shipping is almost always paid by the retailer. They are used to it and expect it. If you offer them free shipping, then it says "newb" all over again, and will scare them away. If you want to offer free shipping to your retail customers on your site, that is great. I wouldn't offer it to retailers that you are selling wholesale to, though. It is part of their cost of doing business.
It would also be good to buy a book, or do some research online about retail terms. Maybe you can find a glossary. You need to know terms like "FOB", "NET30".
Also don't give them an option about your hang tag. Let them know that you have one and leave it at that. You will need to provide them with a upc symbol for each of your products, and each color. Take a look at the thread I had a while back about dealing with retailers. There is some great info about upc symbols there.
http://www.t-shirtforums.com/showthread.php?t=2381&highlight=retailers
You can get upc stickers to stick on your hang tag where your url is. Retailers will reluctant to display your items with hang tags knowing that your url is there and you sell your items on your site, also. But you need a place to put your upc symbols and your hang tag is the perfect place.
Also, don't tell them to add $1.25 to cover the cost of the artist on the Havana Collection. Don't even tell them anything about this. Just simply give them the wholesale pricing on them.
These things are probably why they would initially be interested, but then give you the cold shoulder. Learn some retail terms. Research about how to deal with them, and I can almost guarantee that you will be too busy to be post here!