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Check out http://www.johnnycupcakes.com . This guy is sort of "in the middle" of being high-end shirts, and he's priced at $27.00 - 42.00 for the T's. He averages 300 shirts a week. He's developed very strong branding, and has opened a retail store too. I don't think that $19.99 a shirt has anything to do with it.

It's what you feel the shirt is worth, and what you would pay for it, if it wasn't yours. I also would give yourself more than a week to figure out where to make adjustments in pricing.

You should also ceck out : http://www.barkingirons.com . Kind of a similar "historical" theme to their shirts, and they're priced in the $60.00 range.
 
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