The site looks clean and the idea behind the brand is catchy. Only thing I automatically noticed were the many grammar errors.
I would suggest finding someone to proofread your site and fix them. I know I would probably not buy from a site with so many errors, they imply a lack of care/intelligence imo. Not that that's what you have here, but as a retailer you don't want the buyer to question his trust for the site or product.
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