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Discussion Starter · #1 ·
Right,

Never been a fan of Facebook, deleted my personal account from the a long time ago, but since starting up my own clothing brand, and using Twitter to promote, I'm thinking to myself whether creating a Facebook Fan Page solely for my BLOXX Clothing line would be helpful?

Would it drum in more views and potential customers? Would purchasing ads on Facebook help me at all?

Just curious at this point but I have seen a lot of successful small clothing lines have both a Twitter and Facebook page.

BLOXX Clothing ®
BLOXX Clothing ® Twitter

Regards.
 

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In my experience Face Book has been better to me than Twitter. People can actually see your products on your wall/gallery. The people that like your page have a better chance of seeing your posts on their wall than on Twitter. I know most of my Twitter followers have thousands of people they follow and you will constantly be trying to get people to see your tweets.
 

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Facebook is great as an additional marketing tool. Please don't make it an exclusive marketing tool and start posting a bunch of Facebook-only deals. I mentioned this on another posting similar to yours, if I come across a company that flat out refuses to offer things outside of Facebook, I will boycott them. In a completely different industry, a company had "enter to win a free product every week before (a holiday)", where it wasn't just some marketing scam, they were actually giving away good products. I mentioned politely on a forum they advertise heavily on that it really wasn't fair that they wouldn't accept entries outside of Facebook and they should run a contest for everyone at least once in awhile. They completely ignored my post while continuing to answer all the other questions in that thread, so now I will never buy another product from them again.
 

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I think now a days having a twitter account and a facebook page is expected..similar to having a website; the whole package adds to your credibility as a company.

We have seen great value out of our facebook page. It allows us to interact directly with our fans. Not all of them are customers, but hopefully someday they will be, and being able to communicate with them and get their feedback is critical.

Prior to starting our fan page I had never clicked on a facebook ad, but our ads have helped us grow our fan number to over 13k! It's difficult to evaluate the cost/benefit, because a "like" doesn't alwasy (actually rarely) translate into a sale but we see value in having access to a large number of fans. Think about it..if we release a new design and post it on facebook..it goes out to 13k people's newsfeeds. If they "like" it or comment on it, it shows up on their wall and then we reach even more people. It's just powerful and if you can get a low cost/like ratio, then it's simply a good way to spend some of your marketing/advertising budget.

Good luck!
 

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First things first, you are talking to yourself on the wall...NOBODY else sees it haha. Go invite all your friends to like the page and try to get some likes so that you actually have a market to get your message to. Also, doing be posting messages that often, your customers will get annoyed if they see someone just posting random **** all the time, it is completely different than Twitter.
 

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Just started a Facebook business page and a business friend in marketing turned me towards rafflecopter (yes, that's how it's spelled) for my page. It lets me set a drawing or giveaways for a free shirt or hoodie or whatever to keep people coming back. Right now anyone visiting my page can enter the drawing by liking my page or by liking a picture of a shirt on the wall. Only 2nd drawing I've done but seems to be catching on with some of the locals. Not trying to sound like a sponsor but its free and pretty simple to set up - thought I'd share in case any is interested. Feel free to send any questions. I'm Facebook illiterate but was able to work my way through it.
 

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hello, I have had succsess with it. in a very short time. my favorite part is the insights so i can track who is checking out my page and get feedback on whats hot whats not. I then purchased $50 and $20 for two different adds running at the same time to see what would grab my audience better just off of the add avatar. its by far the best way to advertise these days for me anyway. I find throwing in some personal bloggy type of stuff helps too. makes it a little more personal instead of just throwing product in peoples faces. Hope this helps.
good luck,
Johnsy
Spectre | Facebook
 

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I find it a good visual way to show off your stuff, we only have about 240 likes but as soon as I update the fanpage with a post (anything from a link to certian products to posting product photos on the fanpage itself) we usually get 15-30 people online on the site in an instant. Post a couple of times a day and you create traffic and interest.

Its also a good way to repost old prints that some might of missed when they got released, spark some new interest in them. We have over 180 different prints in stock so theres alot of stuff people miss at a first glance.

What Ive tried that didnt work in our favour at all is to have so called "share this and win stuff"-contests to increase likes on your fanpage. Few to none shares and usually no new likes at all, and we gave away 5 shirts each to 3 different people.

Feel free to check us out https://www.facebook.com/YOURCUPOFTEE.se
 
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