Does anyone have any pointers on exhibiting at a trade show? Any websites to help out with this topic?
I have not attended any apparel shows. But from the information I have been able to gather about some of them, normally you aren't allowed to sell any products at the shows. You can take orders and make arrangements for sales, but that's it. Selling product on the premises is forbidden. So that cuts out the worry and hassle of shipping too much product.CoolHandLuke said:Most shows have a shipping location. This is the way to go as it’s usually in the same building. The Hotel can work, if it’s right next door, but still… depending on how many boxes you’re shipping, that could be another whole logistics problem. Trust me… DO NOT ship a lot of product. You’re only going to be stuck shipping it home or giving it away.
It’s extremely difficult to move product at a trade show. People are in the information gathering mode, and not a buying mode. I’m not saying you won’t have any sales, but it’s always far less than what people imagine. Furthermore, you typically have to seriously discount at shows to move anything.