I changed the names and branding in 2019. It's not a complicated process; you just need to fill out the state forms. I suggest keeping your old site up and running. Preferably add good tech support that mentions the reason and links to your new site, thanks to your customers. I made a small mistake and had to wait much longer than usual. My business in Australia suffered a bit because of this. You can read more here Top 10 Reasons to Buy a Business in Australia .
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