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Email marketing - linkable images in body

3K views 16 replies 4 participants last post by  Binary01 
This definitely can be done.

I would keep in mind, however, that e-mails with a lot of photos or links are more likely to be caught in spam filters or deleted. Most e-mail programs block pictures now and the receiver must click to download the pictures.

The most successful e-mails, in terms of click through and open rate, at least according to the studies I've seen, are the ones that are primarily text with maybe one or two images. If the whole thing is static images or links, you're may have issues.

We use a bulk mail program called Group Mail 5 for our e-mail newsletters. It's quite easy to use and it does allow for html and rich text e-mails.
 
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