If you are worried about the price of the shirt you are paying for, pass the cost on to the customer direct or charge more in general. some of my customers are gung- hoe about american apparel. Its expensive, but GREAT quality. you get what you pay for.
Case specials (72 min. in the same size) are available from the various wholesalers for around this price. Brands are Hanes, Fruit of the Loom, Gildan, etc. White only. You just have to be on the look out because the sales only last a week or less. Subscribe to your wholesalers email newsletter so you will be notified weekly of their specials.
This is true, the first 5 seconds a new future customer see your product, will be what they think of everytime they see your logo, "Cheap Bastard", although a late friend of mine marketed that name around his brand of cigars, and he made Millions, oh well food for thought.
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