DO you think it is extremely necessary to have your own label on your tshirts?
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man i would think most definitely if your trying to effectively market and brand your own clothing line, i think people tend to take keen notice of things like the labels. it helps create your unique brand image and shows that you care about the details or the small things, the things that make a brand genuine authentic unique etc. its a very attractive quality to the consumer, take for example lrg, their labels on their t shirts and products are half of what makes them so special/unique and probably successful.
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I'll play the devils advocate for you.....as a consumer the tag is the last thing on my mind it is the design, fit and feel in that order that's important to me.
JMHO
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I agree with you.
By the way, if someone customer buy a t-shirt from your store, when she or he find he like it very much. Maybe they will introduce the brand to their friends, or they will find the way back by SEEING THE INFORMATION ON LABEL.
Bill
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my man brings a good point, label is the last thing you need to worry about, if you don't have all your other ducks in a row, there is a hierarchy of factors that go into making a great t shirt, i.e. garment quality, print quality, caliber of the artwork, print location(s), etc. with labeling near the bottom probably, though i do think it plays a key role in your over all product that is not to be overlooked.
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Agreed, just trying to give a opposing point of view.
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I would say it depends on your consumer. I use a custom screen printed tag with my logo etc on it because I feel like it legitimizes my brand to my target market.
If my primary target audience was soccer moms or blue collar workers I might find it less important to create a brand identity.
If my primary target audience was soccer moms or blue collar workers I might find it less important to create a brand identity.
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Although it is good to have a good label on the shirt, its not an absolute necessity. On my shirts, I have a label but most of my customers don't notice it but the ones that do get a good kick out of it.
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see i can appreciate that ktb, especially if i'm breaking bread
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I agree.it's the little things that count
In the german speaking part of Switzerland they say "Der Teufel steckt im Detail" what means "the devil is in the detail".
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Not necessarily. Kerusso, a Christian label, is consistently one of Impression Magazine's top volume printers and also recognized in other business magazines as one of the top US garment manufacturers.
They don't make shirts for other people, they only make their own line and they don't label their stuff with their own labels. They buy quality blanks at the best prices they can find and don't stick to a single blank manufacturer. Then they print them up in their own facility with out re-branding the garment.
They sell over a million t-shirts a year in their market.
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In my opinion, it depends on your method of distribution.
If you are selling through a retail store, then yes, I think it is necessary to relabel the shirts. The retailer and the customer generally expect this and will view the product and brand with a higher perceived value.
If you are selling through your own website, then I don't think relabeling is a necessity. You can if you want to though. It does help create a professional impression of your brand. But it also adds to your cost, which may add to your customer's cost without necessarily adding value to the product or customer. There are other ways to be professional though. Maybe a clever package or a promo item or a hand written thank you note. All of these would be a unique way to make an impression on your customer when they buy your shirts.
If you are selling through a retail store, then yes, I think it is necessary to relabel the shirts. The retailer and the customer generally expect this and will view the product and brand with a higher perceived value.
If you are selling through your own website, then I don't think relabeling is a necessity. You can if you want to though. It does help create a professional impression of your brand. But it also adds to your cost, which may add to your customer's cost without necessarily adding value to the product or customer. There are other ways to be professional though. Maybe a clever package or a promo item or a hand written thank you note. All of these would be a unique way to make an impression on your customer when they buy your shirts.
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9,603 Posts
It depends on various of factors. But generally if your selling or strong point is your price, a distinctive theme or design then a label matters much less. But if you want to create a brand following then a label/tag is pretty obvious. Many people are brand conscious and would pay a premium for established brands - those printed brand-logos at the back of the neck or the brand-name in as part of the design.
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Hey,personally speaking,lable is necessary,it is easy to make your clients remember you by lable.
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Best,
Lee
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Best,
Lee
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