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Occasionally I have customers ask for proofs before even discussing payment. What is your stance on making mock-ups or proofs without any sort of money down? or do you usually ask for a deposit?
thanks
thanks
Oh yeah, we take 50% deposit on all artwork, and always send low res images as proofs. Once artwork is completed we send an order approval form, then receive full payment for art + order, the begin production. If the customer wants to take the artwork elsewhere for printing, we have a licensing fee for full copyright transfer of the artwork. It discourages customers from using us for the artwork, and going down the street to the guy that charges $.25 less per shirt for the printing.I had a customer take a paper printout of the art we discussed and leave it at a competitor. I do contract work for that competitor. The competitor comes in my shop asking if I can print this order for him. From that time forward we do not do any artwork until we have some sort of deposit. PERIOD.
Same for our shop. I never put my money in their hands. 50% deposit or work does not begin.Never. I tell them up-front that a 50% deposit will begin the job, and we'll send over an art proof shortly after. When I started my business I did alot of proofs and design work before payment and got burned many times. The proof is not for them to decide if they want to do the job, it's to decide how the job will be done. Payment up front ALWAYS, at least for us.