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Here is how we handle this at my shop. First we ask the customer if they have a better, higher resolution file, .eps, or maybe even a .PDF. If they don't, kindly explain to them that to produce a quality finished print, you will need a better file. Then offer to re-draw the art in vector for a fee. Most of the time once they understand the importance of proper art, they agree to have the art reproduced. If the art is over your head to reproduce, outsource it. There are many very skilled graphic guys that can help you out.
 
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