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Concerned about T-Shirt sizing when selling online

1306 Views 5 Replies 6 Participants Last post by  proworlded
Hey everyone... we have created a brand and will be selling T-shirts online through our website, at least to begin with. Our designs are aimed primarily at Christian teens and young adults although there will be some crossover into the adult market. The shirts we are looking at going with are of the "fashion" t shirt variety and we ordered some samples. I guess it has something to do with the way they are cut, they tend to run smaller than the typical t shirt sizes. For instance, I am an XL and when I tried on the XL, there is no way I could wear it... I am guessing it is the equivalent of a large in the standard shirts I am used to wearing. Because we are selling online, the customers can't try them on before buying so this is a big concern. I don't want unhappy customers nor do I want a lot of returns. Has anyone had to deal with this issue and if so, how do you deal with it?
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See if the manufacturer has a sizing chart that you could possibly include in comparison to a general t-shirt sizing.
What brand is it?

To avoid excessive returns, it's important you get the word out on your site about sizing. The chart helps, but most people do not look at it, they just assume.

You could add some wording on your product description page like shirt.woot:

"The Woot Tee, constructed by American Apparel, follows their classic closer-fitting style. If you prefer a baggier look, order a larger size. If there is not a larger size, consider starting a belly-hanging-out trend."

I have seen other sites use the "order a size larger" wording.

Otherwise, you may want to consider using another shirt that is more traditional fitting.
Has anyone had to deal with this issue and if so, how do you deal with it?
This was a huge issue for me ... not because the shirts I use run small, but because I have a lot of international customers whose countries have different sizing standards.

In every product description I have sizing notes and a link to a sizing chart including measurements in inches and centimeters. And on the shopping cart page I put a message at the top reminding them the shirts are in US sizes and asking if they remembered to consult the sizing chart.

[If you only offer one style of shirt then you should just include the measurements on the product info page. I had to create a separate page because I offer several different shirt styles.]
Check out sites like Cafe Press, ChoiceShirts, Zazzle and see how they describe similar shirts...and then still expect returns because many customers just don't read the details.
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