I am having my business cards printed on color card stock paper. The color paper is a bright orange. I have 2 colors in my logo. The colors are teal and black. Should I change the color of the logo, or should I change the color of the paper to make my brand more marketable.
Colored business cards
1 - 6 of 6 Posts
Joined
·
1,746 Posts
Have you done a mock up to see how it looks on orange? I wouldn't change my logo colors for the paper color. The other way around.
Joined
·
1,295 Posts
If you're trying to send that through your own printer, color shifting will occur. For an example, take your card stock and mark it with a colored sharpie, your teal will probably turn to a green. Your black will stay black (although you may want to use a "rich black" as if the inks are too transparent they'll have some orange popping through).
I'm with others in that you should probably look at just dumping some money to get it outsourced, they're very inexpensive, especially if you get set up with a trade dealer and start supplying them to your customers. Plus it has a more professional feel, as card stock is fairly noticeable. Offset printers will be able to produce a thousand full color front and back for less than you paid on a perforated card stock or for the time it takes you to trim down in my experience.
I'm with others in that you should probably look at just dumping some money to get it outsourced, they're very inexpensive, especially if you get set up with a trade dealer and start supplying them to your customers. Plus it has a more professional feel, as card stock is fairly noticeable. Offset printers will be able to produce a thousand full color front and back for less than you paid on a perforated card stock or for the time it takes you to trim down in my experience.
Joined
·
3 Posts
It depends. If your brand is already known, it's probably best to change the color of the paper instead. Your logo is your customers' way of identifying you (some companies get a lot of backlash from customers when they change their logo). On the other hand, if your brand is relatively unknown, it should be okay to change the colors of the logo--but it'd be much easier to just change the color of the paper. Seems like too much effort to change the logo.
1 - 6 of 6 Posts
