A good color story almost always includes contrast. I find that looking around you and at existing color stories is a good start. For example, College sports always has good 2 and 3 color stories. Big companies spend milliions on this stuff.. so watch the shoe companies and clothing designers... you will see a bunch of standards. From there go to a site like kuler and start playing around with their pallets.. then you can save them out however you like.
Hope this helps,
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