Celeb. Endorsements?
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Usually to get news on one of these specialties you need to figure out what phrases they use to describe themselves. I've searched for ages for something until I stumbled on the exact words my target would use to describe its services, and then I found a ton.
What I just did when I read this was to do a Google search n the phrase "product placement" +celebrity. I found several things right away - like this interesting article at http://tinyurl.com/ctree about a very high ticket version of this kind of promotion. There's also this: http://tinyurl.com/7cfeg which describes one of that company's promotions, and this: http://tinyurl.com/7rytx which is a news story about how the selfsame company is being sued by the producers of "The Apprentice". There's a lot more results - maybe even something we could use
- but those popped out right away. Neat!
Edited to add more:
http://tinyurl.com/c6j4n is another company that sounds like it's for real; they list ongoing productions and what sort of placements are available. This is more geared toward getting products into movies and television shows.
This http://tinyurl.com/ds9ht on the other hand is a whole bunch of good information on placements at, for example, the Academy Awards, MTV, and VH1 events. There are some comments at the end - the one I like says that it's probably more useful to give your product to 100 regular people. This whole business sounds like it's full of smooth talkers and shysters and a great way to lose your, um, shirt. But on those occasions when it works it must be amazing.
What I just did when I read this was to do a Google search n the phrase "product placement" +celebrity. I found several things right away - like this interesting article at http://tinyurl.com/ctree about a very high ticket version of this kind of promotion. There's also this: http://tinyurl.com/7cfeg which describes one of that company's promotions, and this: http://tinyurl.com/7rytx which is a news story about how the selfsame company is being sued by the producers of "The Apprentice". There's a lot more results - maybe even something we could use
- but those popped out right away. Neat!Edited to add more:
http://tinyurl.com/c6j4n is another company that sounds like it's for real; they list ongoing productions and what sort of placements are available. This is more geared toward getting products into movies and television shows.
This http://tinyurl.com/ds9ht on the other hand is a whole bunch of good information on placements at, for example, the Academy Awards, MTV, and VH1 events. There are some comments at the end - the one I like says that it's probably more useful to give your product to 100 regular people
. This whole business sounds like it's full of smooth talkers and shysters and a great way to lose your, um, shirt. But on those occasions when it works it must be amazing.Why not send a sample to the PR Office on the desired celebrity and see what happens. They must receive freebies all the time and if they like it theyll wear it and then everyone will want one. Im sure you can google the agencies and find out whos with who. Good Luck!
Wow Bradley! Thanks for running the searches, great info! Another thing I was wondering, let's say you 'catch' someone wearing one of your shirts and manage to get a picture (I haven't I'm just thinking ahead) can you use the picture without a release or do you need the celeb's permission to use the picture? Like you haven't paid for an 'endorsement' but he's/she's wearing your shirt, through either give away (you sent it to them) or purchase (they liked it and bought it)?
Another thing I was wondering, let's say you 'catch' someone wearing one of your shirts and manage to get a picture (I haven't I'm just thinking ahead) can you use the picture without a release or do you need the celeb's permission to use the picture? Like you haven't paid for an 'endorsement' but he's/she's wearing your shirt, through either give away (you sent it to them) or purchase (they liked it and bought it)?
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You might try befriending a few of the more popular bands in your area. Guys or girls that are gigging out a lot are likely to be in front of thousands of eyes in the course of a month. The center of attention. With your shirt plastered on their torso, if it is eyecatching enough, they will likely be asked by an adoring fan where they got such a cool shirt. I am friends with two South Carolina bands that recently got major label deals. They wear my shirts and get asked all the time where their shirt came from.
Yea, that's a good one with the band thing Jay. What about 'making celebrities' like a well liked coach in a local high school or something like that? He'd prolly endorce the t-shirt for free if you gave him one. Yes, I think it's all to do with someone wearing it and their peers/fans wanting to know where they can get one.
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There ya go! Anybody that is in a highly visible situation. Friends that work in high volume retail that are allowed to wear t-shirts. Tattoo artists, bar workers, musicians, local djs, etc. The idea is to get your gear in front of as many eyeballs as you possibly can. Preferably by influential people. You dig?DMonkey said:Yea, that's a good one with the band thing Jay. What about 'making celebrities' like a well liked coach in a local high school or something like that? He'd prolly endorce the t-shirt for free if you gave him one. Yes, I think it's all to do with someone wearing it and their peers/fans wanting to know where they can get one.
I got contacted by a gift bag/promotion company recently for the TVLand Awards. It didn't happen (email glitch) but I called them and found out how it works. They are Hollywood Connection -- pretty nice.
It does mean, of course, an expenditure of 100-250 shirts on the average. You are free to state that "So-and-so received this shirt..." Photos are $500 ea.
Another thing is being a backstage promoter ($3-4000).
For me these days, it's alla bit steep -- I am just pleased that some producer told the gift bag company "check out this shop -- we like them."
jean
It does mean, of course, an expenditure of 100-250 shirts on the average. You are free to state that "So-and-so received this shirt..." Photos are $500 ea.
Another thing is being a backstage promoter ($3-4000).
For me these days, it's alla bit steep -- I am just pleased that some producer told the gift bag company "check out this shop -- we like them."
jean
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Hey Jean, thanks for that info!
I got contacted by the same company, but I didn't get much good information from them.
I asked them about what type of shirts they were looking for (since they contacted me through t-shirtcountdown) and how it all works, but they didn't get back to me.
That's interesting that they charge extra for photos.
What does it mean to be a "backstage promoter"?
I got contacted by the same company, but I didn't get much good information from them.
I asked them about what type of shirts they were looking for (since they contacted me through t-shirtcountdown) and how it all works, but they didn't get back to me.
That's interesting that they charge extra for photos.
What does it mean to be a "backstage promoter"?
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