T-Shirt Forums banner
1 - 19 of 19 Posts

· Registered
Joined
·
30 Posts
Discussion Starter · #1 ·
Hey!

We have been open for 5 months now. However, we sold around 10 shirts since our launch. I do have to point out that most of our marketing have been twitter. I have not advertise anywhere until now. We started involving our company in contests that aims at our audience. While the feedback I get is excellent, the sales....well....not so excellent. We have not generated any sales even with the contests.

I am at a lost here. I'm not sure if its the way my site is set up.....not sure if my prices are an issue.......any suggestions based off my site? Like I said, the feedback is all there. The sales are not.
 

· Registered
Joined
·
136 Posts
Hey there fellow Long Islander.

One issue I notice is that there is no mention of t-shirts on your home page. So it's confusing as to what you are selling. Get some pics of the shirts there along with a brief intro to your brand. Get people excited to buy your shirts.
make some shirts that make me excited!!!
 

· Registered
Joined
·
786 Posts
Hey there fellow Long Islander.

One issue I notice is that there is no mention of t-shirts on your home page. So it's confusing as to what you are selling. Get some pics of the shirts there along with a brief intro to your brand. Get people excited to buy your shirts.
First thing I thought when I saw your page was why would I want a poster about BBM, whatever the heck that is. Then I figured out it was Blackberry Messenger. Then I had to dig to figure out what I was really buying and lost interest. Who wants a T-Shirt with a cell phone theme. You need variety.

Good news is perhaps you can contact a phone company (BB, Nokia, etc) or a vendor (Verizon, ATT, etc) and share your designs and get them interested in licensing these for freebies with their shirts.

They just don't work for me AFTER I figured out you were selling shirts.
 

· Registered
Joined
·
30 Posts
Discussion Starter · #6 ·
I dont know nut you designs are < for lack of a better term, will lame. How wants to wear what looks like a cell phone company freebie shirt. Just my opinion sorry if im blunt.
Thanks....."Your site is for lack of the better term...well....lame"

Am I that type of person? Na....I don't knock anybody's designs or sites. For the simple fact that my audiences love my designs. I'm trying to figure out the sales part. Maybe I suck at marketing.

I'm not going to sell cell phone inspired tees to people who love elephants:D Doesn't make much sense.
 

· Registered
Joined
·
126 Posts
Radio isn't dead. advertise a grand opening and get people to come around for a hot dog and a can of coke. Go all out with balloons etc. make the people feel your excitement. Play some good summer music too! Then give them a tshirt with you business name and a cool design. At least people will notice you . Then, go into detail showing your offerings, perhaps sticker, signs, team sport decoration etc. maybe some local schools or sport teams will see you and make your first year a success! You'll spend a little money initally, but it will come back $$$$.
Good luck, money is out there...now go get it!
 

· Registered
Joined
·
30 Posts
Discussion Starter · #8 ·
Radio isn't dead. advertise a grand opening and get people to come around for a hot dog and a can of coke. Go all out with balloons etc. make the people feel your excitement. Play some good summer music too! Then give them a tshirt with you business name and a cool design. At least people will notice you . Then, go into detail showing your offerings, perhaps sticker, signs, team sport decoration etc. maybe some local schools or sport teams will see you and make your first year a success! You'll spend a little money initally, but it will come back $$$$.
Good luck, money is out there...now go get it!
Thanks! Great motivation! That's not a bad idea......
 

· Registered
Joined
·
58 Posts
My initial reaction to your website was "wow, that is bright and a little confusing". I agree with the other posters that you should redesign your site to have a better flow and communicate what you and the brand is about.

I read somewhere that a visitor decides within the first 5 seconds on a website if they are going to buy something or not. The more involved you make your visitors the more likely they are to buy something, as well as more likely they are to share with their friends.

I saw that you have a solid amount of Twitter followers. What was your angle there and how did you accumulate them? You might look into utilizing your ability to get followers of your brand and trying to attract more customers.
 

· Registered
Joined
·
201 Posts
I'd agree with the other posters here that your site could be better. When I got to your site I first thought I could click on one of the designs on the homepage to be taken to a page with more information about it - but they aren't clickable, except for the "more info" link in the corner. However, the design images on the right are clickable - but they look they aren't, and they just go to a products page. Also, the navigational links along the bottom are way too small, and I didn't even notice the men's and women's sections underneath "Products" until I hovered over all the links (since that is the only link that generates a dropdown menu). Your top navigational links should be like the bottom - with separate links for the men's and women's.

In addition you could make the fonts and colors more consistent across pages to make visitors feel like they're on the same site.

If you make your site navigation and experience more clear and consistent to visitors, they might be more likely to find what they're looking for and buy from you.
 

· Registered
Joined
·
13 Posts
I feel for you. No one wants to put so much effort into their designs to have them not sell. I agree with some of the others in their opinion. When entering your site, I tried clicking on the designs to see them and then realized I had to click on the info tab. To some, this might be annoying. It was not user friendly immediately. I know there is a lot of things you have to keep in mind but sometimes we have to take a step back and think like a customer. It is hard sometimes because you know how your site works so sometimes you might over look things. The other thing I would change is when you do click on the info tab and are now into the design, the "yellow" high lite behind the font looks amateur. If you want to be taken seriously, I would definitely change this.

Your prices are reasonable but just wondering if they are too reasonable. When I saw that one of your shirts had a retail of 6.00 I believe, I thought wow, that's a bit cheap. In my opinion, I think I would raise them just a bit. There is a fine line between getting a quality shirt at a great price and a down right cheap shirt. You don't want to look too cheap. I am not saying that your shirts are not quality, but I perceived them to be cheap, in quality and price just on your price alone and perception is the KEY word here.

I do believe there is a customer for everything, and your designs are cute but is there a real value in them for the customer? I do understand that there are many people that love technology and their cell phone is everything to them but do your designs touch on what they truly value. Meaning, some people value eating healthy, humor, politics, inspiring words, wisdom, standing up for their rights as a race or religion, uniting race or religious beliefs, having tolerance for differences, or sometimes just down right raw humor which could be in the form that might be perceived raunchy, or all the way to the other side of humor that is respectable.

In my opinion, I think if you came at your designs in a different way you might have a better chance of selling them. We know that cell phones are important to your customers, but if we dig deeper, why are they important? They are important because they can text to anyone at any time, talk to anyone by just pushing a few buttons, get on the internet in a second, download anything at a moments notice, read emails instantly, etc..... And they possibly value these things because saving time could be very important to them, or they love to instantly gratify themselves with certain knowledge that is at their fingertips. Keep thinking along these lines and you will come up with many more reasons why they love their cell phones.

How can your designs reflect what it is that they really love about their cell phones? If you can touch on this point with your designs and possibly put a little humor in it, I think your designs would then be more valuable to those cell phone lovers and would prompt them to want to buy and wear your product.

If you think deeply how you have ever come to any decision you ever made in life, it always reflects what you value. We usually don't ever go against our values when making decisions. Of course there are circumstances when possibly we have but overall we are true to our values, and this definitely is true when we are spending money. We really need to find the value in it in order to buy it. Most shoppers work this way. I have been in Sales for over 20 years, and have learned a lot on perception, value and how to influence people. This is just my humble opinion.

I know that you are possibly thinking that it could be your marketing that is lacking and maybe so, but you did have traffic to your site and still from what I read in your posts, you did not make the sale. There are many factors involved in catching your customer emotionally and I feel that I have touched on the major points in this post. Sorry for such a long post, but I really hope I have helped you some.

Over all, I think you are a very creative person, and if you dig deeper into your creative mind, and connect the value with your designs you will possibly be more successful.

Sherry
 

· Registered
Joined
·
150 Posts
NeverBePeace,

Besides the normal website issues everyone has already addressed, I DO NOT think you need better designs. Yes, your website could be more informative, but as a whole your reaching out to a very specific demographic.

I worked for AT&T for years and totally understand what demographic your trying to aim for. People can say they had to search high and low to see what your shirts ment, but the people your trying to get to buy your shirts, know. You are either a hardcore cell phone addict, love BBM, and like your shirts, or your not. Those that arnt, are not going to wear a shirt from you even after they find out what it means, so dont waste your time trying to reach out to these people.

My marketing advise for you would be to reach our to people on some cell phone websites. The owners of the site would be more then willing to do a banner exchange with you, just to support someone actually trying to push those tech savoy cell phone shirts you are. So focus more on getting yourself noticed on websites that DEAL WITH cellular devices and services.

You also need to market on all the social networks you can. I made a myspace marketing tutorial a while back that can give you an idea of the things you can do on as many social networks you can.

http://www.t-shirtforums.com/t-shirt-marketing/t46498.html

Hope I helped a bit, if you need anything, just let me know.


-Tim
 

· Registered
Joined
·
335 Posts
Hi,

I think you have a great idea, but I agree with some of the other forum members who've posted. When I go to your site I don't know that you're selling t-shirts. So maybe write something along the lines of "T-shirts for people who love their cell phones" Or something like that... so that way when people get there they know what to expect.

I also think that your prices are too low. I would set them at $20. When I see a shirt for $11.99 I automatically think it's cheap and won't buy it.
Good luck! i think you're on your way to more sales :)
 

· Registered
Joined
·
25 Posts
My 2 cents - the designs are too fussy looking. I think there is some mileage in what you are doing but as a previous poster said you might be better thinking along the lines of some funny slogans to do with cell phones. Maybe with a simple little funny design as well, but slogans could work better for this.
And if you're giving stuff away for free - people are always enthusiastic and complimentary. I think the proof of what people really think is that they're not buying.
Rethink your site and rethink your designs. But don't let it worry you too much. It's all part of the learning process.
 
1 - 19 of 19 Posts
This is an older thread, you may not receive a response, and could be reviving an old thread. Please consider creating a new thread.
Top