Havent tried this to our t-shirt company Yourcupoftee but we also run a print office and we bought not the list itself but the service of a mass email when we released a new website, it was said to reach about 200 000 emails. It didnt bring a single order and altho it might build some recognition for the future I would avoid it unless you can get a really good deal on the list and know its focused on emails in your clientele.
My tip would be to build a email list of people who sign up just like people above suggested, then you know these people will have an interest in your product and you dont have to spend/waste money on lists that not necessary will give you anything.
The company I work for had a different name 25 years ago when it first opened, and was immediately served a C&D to change the name by another company one county over.
We still get junk mail and cold calls for the original name. That's one heck of an outdated mailing list. I laugh at the telemarketers and tell them to re-think where they're buying their lists from if the one they have is that outdated.
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