No matter how sophisticated a plan, it still comes down to identifying the market and taking advantage of it.
...OK Fred, I see your point.
I guess the topic is turning out to be more of a *Marketing Plan*, an element of a Business Plan.
Yes, you are right, researching and market testing to find a hole aka *nitch market* is key.
a little related example story:
about 5-7 years ago I was hired to expand a small brand (online) that was printing shirts etc...anyway, I noticed the retro SCREEN STARS type ringer t-shirts were a good *nitch sell*. So, I contacted all the major labels and their distributors in Canada (Gildan, Fruit and Hanes) and asked WHY they did not make and sell these ringer t-shirts? ...ok, in the USA some of these were available but NOT in Canada.
Some of the answers were: Well, we do not get asked for that item much so its not worth including in our catalogs etc...
I scratched my head and said to my self, these people are NOT moving with the times.
Anyways, I ended up getting the goods from "aa", not much selection at the time mind you but enough to cashin on the demand from that retro look trend wave.
....of couse a few years later, ringer t-shirts are everywhere and "aa" leaps to the sky in popularity.
its all history now, but a good example of major t-shirt brands falling asleep at the wheel, here in Canada anyway.