i was leaning towards having everything under one umbrella and having categories, but i think it would ultimately look tacky (how i would do it, at any rate). yeah, i love threadless, but they have the advantage of having many designers put things in, and, well, i guess i'm just arrogant enough to believe that i want control of every aspect of it, even doing the art (and, sadly, i'm a sucky artist). then again, i can't go around and have 57 different websites now, can i? i mean, i won't have 28 pages of mens shirts to pick from, but neither do i want to invite other people's designs in to the extent that it overshadows my own. too, since i can't compete with actual artists and designers, wouldn't i be a fool to say no to including them? then i become a threadless rip-off, and might as well go on that murderous rampage i've been procrastinating doing.
but, following the trends isn't exactly my style, so that leaves out the lifestyle junk, that stuff that's just the brand name put on a shirt in a variety of ways, or just point to a random key on the keyboard and make that a 14" image on a shirt, then hire a bunch of barely legal models to romp around on the dock, in a pile of leaves or strike a pose against a wall. actually, hiring barely legal models wouldn't be a bad idea, but the rest of the amateurish corporate-ized fake casual cool look makes me want to vomit on my puke (anyone else getting hungry besides me?). almost worse than the amateur is the professional... probably because it's so much more effective, but without the hopes and dreams involved of someone's ill-prepared and under-funded efforts. of course, if that's what you want, you have to almost sell-out in some cases. 'sometimes needs be the devil dryves,' as the saying goes.
taken as a whole, branding isn't going to hurt. and i don't even know if that's the issue as much as how to go about categorizing the mess in my head that occasionally seeps out. one umbrella corporation, or divided into many? i have ideas on how to handle it, but nothing concrete (not to mention i'm a far ways off from having to worry about it in earnest).
i think i'd go ahead and do a brand and grab a domain name and concentrate on your stuff that's likely to have the best potential, even if it's not your first love. if you wanted to add a different site or a different category, there's no stopping you. what i'm afraid of is if i put everything on one site, it's going to be such a muddy slop that it'll detract from the other stuff more than entice people to check it out.